Statistics and Business Analytics
The aim of this course is to prepare you to use statistical tools in order to make better managerial decisions. At a rapidly changing pace, managers have come to rely on larger, more detailed, more reliable and more frequently updated sets of data, in all facets of business. Tools for statistical analysis, including graphics, are becoming ever more powerful and user‐friendly. Statistical analyses can be run from multiple locations with short delays. So, before making a decision, and before explaining a decision to your supervisor or coworkers, you will want to have a look at relevant data, or ask for statistical analysis. The goal of this course is to prepare you to do that: to communicate with specialists, rather than to prepare you for a job as statistician.
At the end of the course, you should be able to:
Identify the appropriate statistical analysis for a given managerial question.
Analyse data using a variety of statistical methods using SPSS.
Translate statistical results into substantive managerial recommendations.
Manage your relationship with statisticians: express your needs, interact during data collection and analysis, identify the potential limitations of the study.
Statistical techniques are applied in a variety of management activities: marketing, human resource management, finance, accounting and audit, production. A great number of practical examples and cases will illustrate this variety.